How To Promote Your Lodging Property Like A Pro!How To Promote Your Lodging Property Like A Pro!
December 1, 2022 - S SAN FRANCISCO, CA - The best way to promote almost any lodging property depends on the specific property and its target audience. However, here are some general strategies we found effective for many Blue Ribbon Supply clients:
1. Develop a strong online presence: In today's digital age, having a strong online presence is essential for any lodging property. This includes having a well-designed and informative website, active social media accounts, and positive online reviews.
2. Use search engine optimization (SEO): SEO is the practice of optimizing a website to rank higher in search engine results pages. This can be done by using relevant keywords in website content, optimizing images and videos, and building high-quality backlinks.
3. Utilize online travel agencies (OTAs): Online travel agencies, such as Expedia and Booking.com, can help properties reach a wider audience by listing their rooms on their websites. This can be especially helpful for smaller properties that may not have much visibility on their own.
4. Leverage email marketing: Email marketing can be a powerful tool for staying in touch with past guests and promoting special offers or events. Building an email list and sending regular newsletters or promotions can help keep a property top-of-mind for potential guests.
5. Participate in industry events and trade shows: Attending industry events and trade shows can be a great way to network with other professionals in the industry and promote a property to a wider audience.
6. Brand everything: A strong brand is essential in today's competitive hospitality industry! We recommend you brand as many items as possible (from shower caps and water bottles, to pens and umbrellas) with your brand logo. It is an affordable and extremely effective way to increase brand awareness and loyalty. You certainly will not go wrong by brainstorming any of your branding ideas with branding experts at Blue Ribbon Supply.
7. Partner with local businesses and organizations: Building partnerships with businesses (like Blue Ribbon Supply) and local organizations can help a lodging property tap into a wider network of potential guests. This could include offering special packages or discounts to employees of a supplier, nearby business or partnering with local attractions to promote each other's offerings.
By using a combination of these strategies, lodging properties can increase their visibility and attract more guests. It's important to regularly evaluate the effectiveness of each strategy and adjust as needed to ensure resources are being used effectively. By following our tips (and by consulting the products available at https://www.blueribbonsupply.com), we can help you create and maintain a healthy, happy and inspiring place for people to stay. Feel free to Contact Blue Ribbon Supply today any time for any products and/or advice you might need.
